PROJECTS

REFERENCES

NEWS

US



<<< JAPANESE

level 0

level +1

details

JAPANSE WINKELTJE

nominated LAi award 2010


Client : 't Japanse Winkeltje
Site : Amsterdam, Netherlands
Programme : shop, studio, 200 m2
Type : commission, completion Mar. 2010
Photo : Jeroen Musch

NEZU AYMO has been commissioned to design the renovation of the interior of a Japanese shop located in the centre of Amsterdam. Since 1976, the shop has been selling a variety of Japanese products. With the renewal, the range of items will become a careful selection of exclusive ceramics, kimonos, Japanese paper and lamps.
The concept of the design is eA Whisper from Japanf. The image of the shop will not be a loud and over-explicit gesture but rather an expression of subtle elegance and high quality. The basic idea is that every product conveys a message by its pure being, discreetly, like a whisper.